Before creating 630 Marketing, Scot was Executive Vice President, Affiliate Marketing and Development at NBC, He led the achievements of this group for nearly 20 years after joining the network in 1995. He managed the bi-coastal NBC Affiliate Marketing groups that developed and distributed all network marketing, sales and advertising materials for the 240+ affiliate and owned television stations. The groups' efforts ensured unmatched levels of promotion of the network across all prime, news, sports, Olympics, daytime, late night and Saturday morning dayparts on all local station’s on-air and digital platforms.
In addition, he is well versed on developing partnerships having identified and implemented numerous effective projects between the network and affiliate stations and their respective ownership groups. Serving on the NBC Universal Marketing Council, a group composed of marketing leaders from all NBCU businesses, he helped develop strategic plans and synergies for company-wide efforts that boosted affiliate sales marketing tactics as well as securing additional promotion for the network. He also received numerous NBC Universal “Ovation” Awards for Excellence during his time there.
Prior to joining NBC, he worked on the local television station side of the business serving as Director of Marketing and Promotion at WDSU-TV, the NBC affiliate in New Orleans. From 1991 to 1993, he was a Senior Promotion Producer at the NBC affiliate in Winston-Salem, N.C., (WXII-TV) and eventually became the Interim Marketing Director. Before his time on Tobacco Road, he worked for 6 years at CBS affiliate KBTX-TV in Bryan, Texas serving a variety of roles including Production, Promotion and Operations Manager.
He has also served as Co-Chair of the Board of Directors of PromaxBDA, a marketing and design trade association. Elected to the board originally in 2005, he served as treasurer from 2007-2008, Vice Chair from 2009-2013 and for seven consecutive years, led the all-important Conference Committee and remains active in the organization today. Scot is also a proud Aggie, having earned his bachelor's degree from Texas A&M University.
Above all else, Chastain believes that hard work, consistency, passion, communication & good marketing is the key to a brand’s success.